Consumer Science

At Kosmoscience, we combine science, precision, and sensory perception to understand how consumers experience each product.

Through descriptive and discriminative sensory methods and consumer evaluations, we investigate attributes such as texture, spreadability, fragrance, finish, transfer, resistance, and wear.

Our studies cover products for skin, hair, lips, and eyes, as well as makeup, fragrances, and hygiene products, generating strategic insights that support product development, differentiation, and performance substantiation in the market.

Sensory studies with a panel of trained assessors and consumer evaluation

Skin and body care

  • Descriptive sensory profiling of cosmetic emulsions
  • Descriptive sensory profiling of soaps
  • Descriptive sensory profiling of deodorants
  • Sensory performance of adhesive products for dirt barriers

Makeup: eyes and eyebrows

  • Descriptive sensory profiling of eyeliners and mascaras
  • Transfer and/or drying time of eyeliners
  • Long-wear performance of mascaras, eyeliners and eyeshadows
  • Long-wear performance of eyebrow cosmetics (mascaras, shadows or liners)
  • Resistance of mascaras, eyeliners and eyeshadows to wear-inducing factors
  • Resistance of eyebrow cosmetics (mascaras, shadows or liners) to wear-inducing factors
  • Intensity of mascara residue on the lower eyelid (smudging)

Makeup: lips

  • Descriptive sensory profiling of lip cosmetics
  • Transfer and/or drying time of lip cosmetics
  • Transfer of lip cosmetics onto different substrates
  • Long-wear performance of lip cosmetics
  • Resistance of lip cosmetics to deterioration agents
  • Resistance of lip cosmetics to simulated kissing and eating

Facial products

  • Descriptive sensory profiling of powder products and cosmetic emulsions
  • Transfer and/or drying time of colored and white facial cosmetics
  • Coverage of facial cosmetic products
  • Long-wear performance of foundations, concealers and face powders
  • Resistance of foundations, concealers and face powders to wear-inducing factors

Hair

  • Descriptive sensory profiling of hair care products applied to the hair of research participants
  • Descriptive sensory profiling of hair care products on hair tresses
  • Intensity and longevity of fragrances on hair tresses
  • Perceived efficacy of hair care products in a simulated salon treatment (test salon), performed by a professional hairdresser

Fragrances

  • Fragrance intensity and longevity (long-lasting)

Hygiene and personal care

  • Descriptive sensory profiling of disposable diapers
  • Descriptive sensory profiling of powdered hygiene products

Discriminative methods

  • Tetrad
  • Ranking
  • Triangle
  • Duo-trio
  • A-not-A
  • Difference from control

Consumer evaluation

  • Assessment of perceived efficacy
  • Sensory profiling of products by a consumer panel
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